Social charitable event.

“One Day Walk for Life”

Agency “Sky” takes a socially responsible stand and therefore we have collaborated in the organization of this event with great pleasure.

According to Avon this year we have managed to make a qualitative leap. Originally 5000 people had been expected to be involved in the event but due to correctly built PR campaign and the work of our agency the number of participants reached 9200. Also for the first time the action was live on a TV channel. Due to this attention of whole Ukraine was drawn to the event (as well as to the breast cancer problem).

The structure of the event involved gathering and registration of participants, the column formation, column course on a route 5 km long and a concert in support of the main message – «Woman should be healthy».

Some of the leading Ukrainian music stars have taken part in the concert – Alena Vinnitskaya (Avon ambassador), Haitana, Sky, Vasiliy Bondarchuk,  Dazzle Dreams, Andrei Domansky, Tatiana Ramus, Andrei Cravchuk and many other celebrities.

On the whole approximately 300000 people attended the event on the Independence Square.