To all fans of club movement of country Marlboro TM has offered the real drive on the edge of the possibility! Within the mega-party of monsters of electronic music from Global Underground it has taken place the huge launch of premium label of cigarettes Marlboro Gold Edge – a brand for self-assured modern smokers who appreciate easy elegance and the refined style. A slogan of brand – Expect the unexpected. This concept also has laid down in a basis of the innovative approach where the newest technologies of the event industry have been used.

The first that has drawn attention was «a corridor to the future» in the size 12x6 which walls were simultaneously projective screens on which thanks to technology of panoramic video it was a broadcast of first class VJ-show in stylistics of brand. Technology of I-Wall applied in Ukraine for the first time and became one more find. It is a huge touch-screen on which visitors could find their own photos moving and changing size of the image by hands. Pictures were made during a party by Marlboro photographer, and guests could take them burned on a disk as a gift.

Further visitors were offered to participate in a QR-quest, using the chamber of the mobile phone and the program for reading of QR-codes named KAYWA Reader which people could receive through Bluetooth. The purpose of quest is passage of three levels for access to Gold Lounge – a VIP zone of a party. Participants should overcome a QR-labyrinth placed on touch-screen, then to guess favorite melody of ROBO-PJ of the future and to visit a laser room. After passage of each level to participants get the QR-code,  and there is a key to a following stage.

It is necessary to note tremendous scenery and suits which have been highly appreciated by public and have set the fashion to all action.