In 2009 the Agency has been invited in the tender by Children's fund of the United Nations (UNICEF) for search of non-standard, but at the same time a resonant occasion to celebrate the 20 anniversary of the Convention on the rights of the child and to draw attention of the public to this event.

We have suggested UNICEF to create the social musical project, devoted to this date, having provided partnership with M1 music television channel.

Known Ukrainian singers, Kishe and the Duet "Alibi", have written and sung a song «Fire of hearts» ("Keep the Fire Burning") together with leading young vocalists of our country, in two language versions. Songs in a current of the long period are in rotation of leading radio stations of Ukraine.

Moreover, the conceptual  videoclip was created. It started rotating on M1 music channel, regional TV channels, and also placed on Internet resources.

According to video concept, celebrities with their children (nephews) have taken part in shootings. There also were children from vocal collectives which took part in song recording.

The presentation of song and video has taken place in day of anniversary of the Convention, on November, 20th, 2009 in the Puppet theatre of Kiev. This place has been chosen as the natural result of the idea of happy childhood, which has come in sight in the song.

As a result of wide announcement of event in mass-media, we have executed the primary goal on creation of a qualitative product which has given a society the basic idea, the purposes and the importance of the document which is a basis for the happy childhood, and in a place with that of successful development of the state with a happy nation.