On request of mobile services operator life:) in the context of its charity program ‘To help is so easy’, the agency organized the long-expected Premiere of movie ‘Melody for a Street Organ’ from iconic director Kira Muratova. The event, taking place in cinema Kiev has gathered all metropolitan creme de la creme as well as representatives of mass media.

The premiere was attended by approximately 500 people, screening was held in three cinema halls and lasted for about two and a half hours.

The presentation was attended by director Kira Muratova, actors Renata Litvinova, Lena Kostyuk and Roman Burlaka (main heroes, children), art director Eugene Holubenko and other members of film crew. When the team entered the stage the real snow started falling on the visitors, as the snow plays its own part in the film.

Oleg Panyuta acted as a show presenter of the evening.

The task, set before the agency, was to create the atmosphere of the event in style of controversial and ambiguous Kira Muratova and to lead all the guests through the emotional  experience – from the entrance to the end of the event. Children’s voices, their faces in frozen windows, tricks of light, stunning music by Zemphira, movie soundtrack – all this merged into one ‘Melody for a Street Organ’.

The event highlighted the problem of homeless children and orphanages, exposed it in decorations, both audio and video content of the evening, which received a wide response in mass media.